Mental Health Is Key to a Successful Business

Feb 4, 2021 | Crisis Marketing

Entrepreneurs are more stressed than ever before. We can only imagine how much the rates of depression and anxiety have grown amidst the pandemic, especially now that we are into the second, if not third, wave. New mutations are popping up, and who else is sick of these never ending lockdowns?

If you are an entrepreneur or a small business owner you have invested a large chunk of your time into building your business. This often results in the performance of your business becoming largely responsible for your mental stability, feelings of fulfillment, and productivity in all other areas of your life.

As we find ourselves amidst the pandemic, it is essential to take care of your mental health. Here are some best practices we have adopted at Sticky Branding.

1. Write. Write. Write

You don’t need to write a bestseller, you only need to write consistently about your experiences during this pandemic. Writing is a form of therapy, because it allows you to express your deepest feelings and frustrations, safely on paper.

Writing is a great way to keep tabs on your emotions. You can also identify patterns that signify deeper mental health problems and work to address them.

The anxiety that we all have dealt with during this period is real, and it can have devastating consequences. This should not be taken for granted. Writing is one way to cure a restless mind and become more productive.

2. Focus on yYour Day-to-Day Work

Some businesses have managed to strike gold during this pandemic, but most are struggling. But the real untold story in business is the toll it has taken on entrepreneurs and leaders.

There is a very real temptation for entrepreneurs to obsess over declining numbers, laying off staff, and worrying about how to hold the company together. That is a recipe for mental health disaster.

We do not truly know how long this pandemic will last, so there really is no reason to compare your pre-covid numbers to your present numbers. Things are constantly changing and you may have to reevaluate how you evaluate performance.

The key to finding balance is to focus on the day-to-day work, and to utilize every opportunity to make positive changes and tweaks.

Some business owners are using this time to learn new business-related skills. We are seeing many of our clients rethink how to market and engage their customers.

These positive steps are what you should focus on — not sagging numbers.

3. Don’t Be Ashamed to Talk to Someone

Many people find that they can manage high levels of anxiety by applying all the above steps, exercising regularly, and spending time with family and friends. However, if these tactics don’t work it may be time to ask for help.

If too much of your self-worth is tied to your business, that is a sign that you may benefit from therapy with a mental health professional.

There shouldn’t be any stigma to getting help. Just as anyone can develop a physical illness and need treatment, anyone can struggle with mental health and finding someone to lean on and share with is a brave first step.

4. Find Creative Outlets

Everyone needs to invest in something not business-related to maintain their mental balance.

Many entrepreneurs now have more pressure to fill that sales funnel, keep existing customers happy, and create the “next big thing.” And in many cases, this fuels a feeling of unproductivity and unfulfillment — because again, they are comparing their levels of activity pre-covid with their levels of activity mid-covid.

Creative activities give your mind a feeling of productivity and fulfillment. The pandemic may be soul sucking, but it also gives you time to knock off that creative project you have been putting off for a longtime.

The pandemic will end. We know that. Until then, take care of your greatest tool for business: your mind.

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Jeremy Miller

Top 30 Brand Guru

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