𧠠 Brand in Progress
đ Â Â How to Eat an Elephant
𦠠 Pick Your Priorities
đ§Â Brand in Progress
Your brand is a work in progress, and so is mine. So too are the best brands in the world.
Your brand is in a constant state of evolution and growth, and the second you stop working on it is the second it starts to die.
The beautiful thing is progress leads to more interesting and relevant brands because itâs driven by two factors:
- Customer Intimacy: You know, connect, and serve your customers better.
- Product Superiority: You evolve and develop your products and services to better meet your customersâ needs.
Constant improvements in your core business can then be amplified through your branding and marketing.
This means your brand is never finished. The work is continuous because your business is alive and growing.
One Stat to Watch
16%
According to the PwC Trust in Business Survey, delivering great customer experiences deliver real-tangible results: âUp to a 16% price premium on products and services, plus increased loyalty.â
đ How to Eat an Elephant
How do you eat an elephant? One bite at a time. The same goes for branding.
Thereâs a theme here: Your brand in progress!
It takes an enormous amount of time, resources, and work to grow a remarkable brand. Youâre not going to do that in 90 or 180 days. Itâs a process.
Many companies treat branding as if it were a one-time event. For example, they may find their website is out of date and they need to overhaul it to reflect the current state of their business.
What started as a small, inexpensive project can quickly balloon into a massive rebranding effort. Itâs like a home renovation. You start with your kitchen but soon youâre renovating the whole house.
Itâs unnecessary to go through these costly, all-consuming rebranding projects. You donât just brand your business and then leave it for five years until it breaks again.
By making incremental improvements you can continuously enhance the business, the customer experience, and your competitive advantage.
It is truly a process of eating the elephant one bite at a time.
đŚÂ Pick Your Priorities
To grow a Sticky Brand, make deliberate decisions. Pick your priorities:
- What does your business need right now?
- What about in twelve, twenty-four, or thirty-six months?
- Where is your business headed and how do you need your brand to perform?
These are broad strategic questions, but they are essential for focusing your companyâs time, attention, and resources.
You cannot do everything, so what is the most pressing need?
𤠠Thoughts on Todayâs Issue?
Weâd love to hear your feedback. Message with any thoughts, comments, or ideas for future issues.
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