📱 Pass the “Scroll Test”
📢 Louder Than Words
🌈 What Colors Say
📱 Pass the “Scroll Test”
Think about scrolling through social media: Which posts catch your eye?
🔴 Red scream urgency
🔵 Blue builds trust
🟡 Yellow pops with positivity (That's why we chose it for Sticky Branding 🐝)
Every color tells a story before a single word is read.
Consider This: Do your colors communicate your brand’s purpose at a glance? Are they working hard enough?
McDonald’s yellow and red aren’t random. They’re crafted to make you feel hungry and welcome. Likewise, blue and green are used by banks and eco-brands to convey reliability and growth.
Ask Yourself: “Do my brand’s colors make customers stop, scroll back, and remember?”
A strong color strategy is a critical tool to make your brand stand out.
One Stat to Watch
33%
of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford, and Samsung all use blue as their primary brand color.
📢 Louder Than Words
Color is powerful! It shapes perception before a single word is read.
Tropicana, for instance, learned this the hard way. In 2009 they replaced their iconic orange-with-a-straw packaging for a minimal look.
Customers hated it! 🤮 Sales dropped by 20% because loyal buyers no longer recognized their brand.
Within weeks, Tropicana reverted its packaging back to the original design. They learned the hard way that color and familiarity were integral to their identity.
This was a costly lesson: When colors shift too far from what customers expect, brand identity can erode quickly.
Before a brand refresh or redesign, ask yourself: Is my color choice speaking the right language to my audience?
In branding, colors aren’t just aesthetics. They’re loyalty, recognition, and emotion wrapped up in a palette. Choose wisely!
🌈 What Colors Say
🔴 Red is pure action. Brands like Coca-Cola and Netflix use red to fuel urgency. If you want your customers to stop scrolling and pay attention, red is your go-to.
🟢 Green conveys growth and stability. Starbucks and John Deere use green to feel grounded and long-lasting. Pick green to demonstrate growth and possibilities.
🟡 Yellow is the color of optimism and warmth. IKEA’s yellow feels open, friendly, and accessible. Use yellow to make your brand stand out as vibrant, joyful, and welcoming.
🔵 Blue builds trust by creating a sense of calm and reliability. IBM and Ford know this well. Choose blue to demonstrate that your brand is dependable and secure.
⚫️ Black exudes sophistication and power. Chanel uses black to project elegance. Choose black to give your brand a timeless, high-value look.
⚪️ White delivers clarity and simplicity. Apple’s use of white lets their messages breathe, creating a clean, modern vibe. If you want your brand to feel focused and clear, white is a powerful choice.