😷 Glassdoor for Brand Health
🥰 Happy Employees
🤩 Empowerment = Performance
😷 Glassdoor for Brand Health
Glassdoor is a litmus test of brand health. What your current and past employees say about your brand is true!
It’s easy to dismiss a negative review of a former disgruntled employee, but look beyond the individual review. Glassdoor provides a glimpse at the reality of working in your company.
This research can be invaluable in two ways:
- Competitive Intelligence: Keep an eye on employment trends in your direct competitors. An unhealthy culture is a good signal to increase your pressure and go after their market share.
- Brand Health: Stay on top of what your people are saying about your brand. If you genuinely care about your employees and your culture, you will use this intelligence to improve your business.
Glassdoor reviews are biased, but they reveal truths about a brand. Overly negative and overly positive reviews tend to be people with an agenda. But read between the lines and you will notice things.
For instance, you will see when a company is going through a transformation — whether a change of strategy, change of leadership, or just going through good or bad times. There’ll be a spike in reviews and those stories give a glimpse into the company and its brand health.
One Stat to Watch
86%
of job seekers research company reviews and ratings before accepting a job offer, according to Glassdoor.
🥰 Happy Employees
A happy employee brings your brand to life. It’s hard to miss people who truly love their jobs. That passion is infectious and you can see it in the care and commitment they bring to work.
When your employees love their jobs and love coming to work, it goes a long way to making your brand sticky. Imagine how your customers feel when your employees love their jobs?
Every employee is an ambassador of your brand. A strong culture creates a self-fulfilling prophecy: Happy employees create happy customers.
Happy employees are a Sticky Brand’s greatest asset. They not only do the work they are tasked to do, they go above and beyond the call of duty. They are brand ambassadors that form deep client relationships based on the good work they do.
Your people are what give your brand meaning and substance in the minds of your customers.
🤩 Empowerment = Performance
Nothing happens until a leader makes a choice to empower their employees to be successful. This is easier said than done. True empowerment requires fulfilling six key emotional dimensions.
An employee has to:
- Feel they matter
- Feel they have autonomy and the ability to choose (make decisions)
- Feel they are competent
- Feel included and related to the team and organization
- Feel successful and a sense of accomplishment
- Feel hope
If just one of these conditions is missing or removed, you can create an empowerment problem.
Achieving this fine balance takes more than lip service or an open-door policy. It’s much harder than that.
To empower employees, leaders have to create the ecosystem of success. The organization has to excel at hiring, supporting, and providing the tools and space for people to reach their full potential.
At the same time, the leader has to listen, learn, and adapt. Empowering people is fluid, and it requires constant attention and focus.
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