💸 Marketing as a Growth Accelerator
❤️🔥 Is Your Strategy Bold Enough?
🎉 Send New Year’s Cards
💸 Marketing as a Growth Accelerator
These stats floored me, “high-growth companies — defined as those in the top quartile — invest, on average, three times more on marketing.”
In a recent study by McKinsey, branding and advertising are core drivers of business growth. The report continues, “CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5 percent annual growth compared with their peers.”
This makes sense, because you won’t grow simply through efficiency and cost cutting. You grow by finding more revenue. That’s marketing!
Your marketing strategy identifies where the money comes from.
The study found that branding and advertising are the top two growth tools. When you focus on adding new customers to the top of your sales funnel it has a transformative effect on all aspects of your business.
One Stat to Watch
1.3X
Companies with CMOs highly involved in strategic planning grow 1.3 times faster, according to McKinsey.
❤️🔥 Is Your Strategy Bold Enough?
Here’s another shocking statistic. 45% of CEOs surveyed in PwC’s 27th Annual Global CEO Survey believe their company will not be viable in ten years if it stays on its current path.
This is a very clear recognition that their business models have a shelf life. Yet many strategic plans are conservative. They focus on incremental annual growth.
If you know your business is going to be displaced, you have the power to change that story now.
The most important question a CEO can ask: “Is my strategy bold enough, and do I have the right team to execute it?”
🎉 Send New Year’s Cards
The Holidays are right around the corner, but don’t overlook an amazingly simple marketing opportunity: Send New Year’s Cards
People are very reflective on New Year’s. We consider what we achieved in the past year:
- Did I hit my goals?
- Am I happy?
- What resolutions should I make for the upcoming year?
These reflective questions are opportune for marketers. A timely message can be powerful.
Very few companies send New Year’s cards, which means you have an opportunity to put a message in your customers’ hands that will catch their attention.
New Year’s cards are simple, easy to execute, and can set your marketing off on the right foot for 2025.
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