In this Issue

🎙️     Over Communicate
🥂     Celebrate Small Wins
🏭     The People Factor

😷  Over Communicate

You cannot communicate enough during periods of uncertainty.

Over-communicating helps to combat uncertainty. It quiets the voices in everyone’s heads and creates a culture of togetherness.

If you fail to communicate, it’s a slippery slope:

• Imaginations can run wild.
• Rumors can start.
• Your employees can become disillusioned. 

Without clear and constant communication, your staff can lose their way.

Over-communicating is like a light in the storm. It provides guidance and direction that empowers the team to work together.

In a weekly huddle, provide transparent updates on the situation.

You don’t have to overshare confidential or financial information, but don’t candy-coat it either. Your team can handle the truth and reality of the situation.

Speak candidly. Speak directly. Speak frequently. The more you include your team, the more everyone can work together to navigate the storm.

🥂  Celebrate Small Wins

Celebrate the wins, no matter how small.

I have really noticed the toll the Uncertainty Tax has taken on people, at all levels of business. It’s hard to avoid what’s happening, and that’s increasing stress and anxiety.

Even if your business is thriving, a cloud can be forming over your employees. Don’t let what’s happening externally disrupt your business.

Break the negative cycle by putting a spotlight on all the small wins.

Weekly team huddles are a fabulous time and place to celebrate the small wins. Take a few minutes to give acknowledgments and shoutouts.

You can even gamify it with a weekly trophy or prize. For instance, one of our clients has the “Golden Eagle Award.” It’s a huge brass eagle statue that is awarded to a different person each week.

Sometimes it’s awarded for an outstanding achievement, like winning a big sale. Other times it’s awarded for an act of kindness or exemplifying the company’s core values.

These small celebrations drive up morale and build your culture from within.

When you have a bigger win, go all out. Throw a party. Make it a celebration. Everyone needs to see the light in the storm and know their hard work is valued.

The more you communicate and celebrate, the stronger your team will be.

🏭  The People Factor

Andrew Carnegie said, “Take away my people, but leave my factories, and soon grass will grow on the factory floors. Take away my factories, but leave my people, and soon we will have a new and better factory.”

Talent is the throttle for your business. When you work with passionate, engaged people who have the right talent, it’s like stepping on the gas. It’s surprising how far and fast you can go.

When you have the wrong people on your team, it’s like driving on bald tires. You just can’t gain traction. There is always something holding you back, no matter how hard you step on the gas.

It’s easy to give lip service to the phrase, “People are our most important asset.” Don’t say it. Make it 100% true!

You cannot innovate and challenge the status quo with a disengaged team. You need everyone in your organization focused and committed on making your company as good as it possibly can be.

Branding isn’t just about marketing. It’s about creating an organization that is purposefully built to innovate and serve its clients.

🤔  Thoughts on Today’s Issue?

We’d love to hear your feedback. Message with any thoughts, comments, or ideas for future issues.

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