🥊 Tariff Action
💭 Lost in the Shuffle
👂 Listen!
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🥊 Tariff Action
There are moments that shift the tectonic plates of your industry, and you have to adapt — fast.
The pandemic is a good example of this. In the blink of an eye, the world shut down. Companies had to adapt quickly, and they did.
The threat of tariffs is having a similar effect, and we can already feel the tectonic plates shifting under our feet.
The first step companies are taking is to mitigate risk and adjust their supply chains. They are adjusting their purchasing and procurement policies to purchase from “low-tariff zones.” And as intended, it is accelerating the US goal for re-shoring manufacturing.
If you’re caught up in this mix, you cannot hesitate to adjust and adapt your strategy and operations. This requires you to move with your customers and the market to remain competitive.
The most important action you can take immediately is to get close to your customers and listen to help them “de-risk.” They’re under threat too. How can you be their partner in the storm?
With this adversity, there will be opportunities for you to innovate and capture market share. This is where brands are built. The companies that act fast and adapt faster have the advantage.
Best discount ever! And you still have time. 🥳 Sign up before Wednesday to get 60% off our Simple Clarity course. You will learn how to create super clear and effective branding for your business. Register today with promo code CLARITY25.
💭 Lost in the Shuffle
It’s easy to get lost in the shuffle when you are a generalist.
Generalists can compete on three factors:
- Price
- Availability
- Relationships
When a market is growing and booming, generalists can ride the wave and be successful.
Shifts or downturns in a sector can be catastrophic for generalists and leave them competing solely on price. And selling on price sucks!
It’s a perpetual race to the bottom. There is always someone willing to sell for a little bit less. The only companies that benefit from selling on price are the big stalwarts of an industry.
The key message is focus, which is Simple Clarity. Who does your brand serve brilliantly and how do you serve that niche brilliantly?
Choosing where your brand plays and how it wins keeps you from being lost in the shuffle.
👂 Listen!
Your customers will tell you what they want to buy. They will even tell you how they want to buy, and how you can serve them better. You just have to listen!
My sixth-grade teacher, Mrs. Dixon, used to say, “You were born with two ears and one mouth. Use them in that proportion.” This is an applicable guideline for your company too.
It’s hard to innovate if you are not listening — especially in periods of immense or sudden change. Take the next few weeks to get ultra close to your clients to really listen to what they are experiencing, how they are navigating this market, and how you can serve them even better.
PS. The early bird promo for the Simple Clarity course ends tomorrow (Wednesday, January 15). Sign up today for 60% off. Use promo code CLARITY25.
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