The five best words you can hear from a customer are, “That’s interesting. Tell me more.”

When you get a customer to say, “That’s interesting. Tell me more,” you’ve caught their attention. They’re listening and responding. They’re having a conversation. This is powerful, because conversations make your brand sticky.

Any company of any size can engage its market with conversations. Conversations are powerful, simple, and sustainable. A great topic with an empowered team can spark a fire. It can elevate your company to a brand that people know, like, and trust.

Spark Engagement is an ebook on how conversations make your brand sticky.