In a little less than 3 months my new book will be published: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand.
I would like to invite you to a keynote presentation and book launch on January 14th at the Rotman School of Management. Rotman has engaged me to deliver a talk as part of their “Branding Experts Speaker Series,” and introduce my new book to the world.
The event is from 5pm to 6pm at
Rotman School of Management, University of Toronto
105 St. George Street in MBA Classroom 1065 (Ground Floor, South Building)
The price of admission is $22.99, and includes a copy of the book.
Seating is limited so register soon: https://www.rotman.utoronto.ca/ProfessionalDevelopment/Events/UpcomingEvents/20150114JeremyMiller.aspx
Sticky Branding Book Synopsis
Sticky Branding is a branding playbook for small- and medium-sized companies.
Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any company of any size can grow their company into a Sticky Brand.
Based on a decade of research into what makes companies successful, Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
By following their examples your company will:
- Attract more customers
- Sell more faster
- Inspire employee engagement
- Become immune to the competition
- Earn higher profits
This is your branding playbook. It provides ideas, stories, and exercises to make your company stand out, attract customers, and grow into an incredible brand.
Join me on January 14th
I’m really excited about this book and the initial buzz. The people who have read it have found it practical, action-oriented, and motivational. It is propelling them to grow their companies into Sticky Brands.
Join me on January 14th at Rotman. It’s going to be an amazing event.