v2.0: Brands Are Never Static

Feb 3, 2012 | Branding Strategies

Last night we flipped the switch, and launched our new website. Welcome to version 2.0 of (Let us know what you think. We’d love your feedback.)

We’ve been working hard on the new site since October, and it feels great to finally have it out in the world. We’ve gone through multiple iterations, re-written all of our copy and sweated the little stuff. It’s been a labor of love, but it isn’t even done yet.

That’s the problem with branding, it never stops.

Websites are static, but business isn’t

Branding doesn’t stop. It can’t, because your business is alive. You’re always adjusting your products, services and approach to meet the needs of your marketplace. But is your brand keeping up with your business?

A new website reflects the business and the brand the day it’s launched, but it ages quickly. The older a website gets the more disconnected it can get from your business and customer experience. An old website reflects the brand you were versus the brand you are.

Create a Brand Roadmap

Version 2.0 of reflects our business and our services right now, and it’s a huge improvement over the first version. But it’s not done yet. We are already discussing version 3.0 of the site, as well as key changes we will make to our brand identity and go-to-market strategy.

The Brand Roadmap is a liberating tool, because it helps you evolve and implement your brand strategically. It’s not about delivering the best website or the best video or the best ad, it’s a process of constantly evolving your marketing to connect with your customers on an emotional level.

Our Brand Roadmap is linked to our strategic plan. As we hit milestones and launch new products and services our brand will evolve. Each iteration of our brand is designed to reinforce and scale our relationships by better explaining who we are and what we do while delivering content and experiences that engage our community in meaningful ways.

What do you think?

I’d love to hear what you think of the new website. We’re always listening and learning from what you have to say.

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Jeremy Miller

Top 30 Brand Guru

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