CONTACT

FIRST CHOICE FOR
CO-PACKING ICE CREAM

Central Smith Ice Cream

Sticky Branding has been working alongside the Central Smith team since 2016. We’ve worked with the leadership team to develop the brand messaging, brand positioning, and sales and marketing infrastructure to drive growth.

Jenn Scates said, “It’s probably the most valuable time you get to work on your company because you get to really learn who you are and what you do and your purpose and your why.”

Get in Touch
Jenn Scates

Jenn Scates

Vice President, Central Smith

“We achieve a 25% lift in sales in the first 6 months.”

Business Challenge

If you’ve had ice cream in any Canadian restaurant, chances are it was made by Central Smith. Central Smith is one of Canada’s largest ice cream manufacturers.

The challenge was how to raise Central Smith’s profile as the first choice for food services and co-packing in an incredibly competitive market. Central Smith competes against giants; has overcome rising food prices; and growing its operations and team to grow a profitable, third-generation family business.

The Issues Faced

  • Defining its brand positioning from serving 9 distinct market segments to becoming the leader of co-packing frozen desserts for some of the top food brands in the world.
  • Developing the company’s sales and marketing capacity to sell large, enterprise customers.
  • Establishing clear guidelines and process for selling and onboarding large customers.

Customer Success

Central Smith has grown into Canada’s #1 co-packer of frozen desserts. Jen Scates, Vice President of Central Smith said, “We achieve a 25% lift in sales in the first 6 months.”

“Sticky Branding has worked along me every step of the way — from building my team to advising on our marketing and strategy.”

Sticky Branding’s Role

Sticky Branding has been working alongside the Central Smith team since 2016. We’ve worked with the leadership team to develop the brand messaging, brand positioning, and sales and marketing infrastructure to drive growth.

Jenn Scates said, “It’s probably the most valuable time you get to work on your company because you get to really learn who you are and what you do and your purpose and your why.”