30% REPEAT ODER RATE WITHIN 90 DAYS
Roy Bernheim, co-founder of TBo said, “I would recommend working with Sticky Branding to anyone who wants to leap forward in the way they think about their brand.”
“We achieved in a short amount of time what we had been thinking of doing for over a year.”
T-Bô Menswear is transforming the fashion industry with an innovative business model, “Direct-by-Consumer.” Combining a software platform with a community of over 400,000 men, T-Bô customers recommend and design the clothes they want to wear and buy.
The challenge for T-Bô was how do they describe the brand to engage both investors and consumers; how to amplify their brand to cost-effectively acquire customers; and how to engage investors to raise money to support their ambitious growth targets.
The Issues Faced
- Developing brand messaging to engage investors and consumers
- Raise money from investors to drive growth
- Positioning the brand to stand out against the competition
- Aligning the team to support the company’s growth
The repeat purchase rates of most direct-to-consumer (DTC) brands is abysmal. The average repeat order rate for DTC brands is 11% over an entire lifetime. T-Bô has a 30% repeat order rate within 90 days.
The secret to T-Bô’s success is its unique business model and branding. T-Bô is the first community-led menswear brand. It has a community of over 400,000 men creating the most comfortable and functional clothing they want to wear and buy.
Sticky Branding’s Role
Roy Bernheim, co-founder of TBo said, “I would recommend working with Sticky Branding to anyone who wants to leap forward in the way they think about their brand.
We worked with Sticky Branding to not only crystallize our brand messaging, but to make our entire brand and business cohesive. In a very enjoyable way, Jeremy helped push us to think about our brand and business model in new ways, formulate concise statements and implement those within a matter of weeks.
Jeremy is a true brand expert and coach. Working with him, we always felt like he is part of the team and that we’re always working together to achieve the same goal. We achieved in a short amount of time, what we had been thinking of doing for over a year.”