Apr 19, 2016

Webinar: Build a Brand That Drives Action

Join me for a free webinar tomorrow: Wednesday, April 20 at 1pm EST.

On Wednesday I am hosting a live webinar with Pardot / Salesforce.com. It’ll be an interactive discussion on how B2B companies engage their customers and grow their brands.

Register for the webinar.

(The talk will be recorded if you’re unavailable to attend. Sign-up to watch it live or the recording later.)

Webinar Overview: How to Build a Brand That Drives Action

Do customers choose your brand first? This question is the essence of branding.

Branding isn’t about logos, taglines, websites, or colors. Branding is about the bond you form with your customers — a bond where they choose you first.

This is what separates average companies from Sticky Brands. When you have a brand that works, your customers think of it first and come back again and again.

But here’s the challenge. The pace of marketing is changing rapidly, and your brand must evolve to keep up.

In this talk, I will show you how to transform your marketing to create a first choice advantage. I’ll show you the tools to use, the content to create, and the strategy that makes your brand stand out.

Learning Outcomes:

  • How to adapt your marketing for active and inactive buyers
  • How to build relationships early and often
  • Always Be Converting

Register for the webinar.

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