What is Sticky Branding?

Apr 22, 2010 | Branding Strategies

I am excited to be making the inaugural post on www.StickyBranding.com.  This project has been a long time in the making, and is a big moment for myself and my team.

What is Sticky Branding?

Sticky Branding is two things: a philosophy and a company.

It’s a philosophy: Sticky Branding is a vision and a goal to be your customers’ first call when they are ready to buy.  Creating a first call advantage is easier said than done, but it’s a powerful brand position.  Basically it means your brand stands out in your industry, it’s desirable, it fits your customers’ needs and expectations, and they make a conscientious choice to call you first.  Why? Because your brand is the obvious choice.

Creating a Sticky Brand doesn’t just happen.  You have to work at it, and make the choice to build one.  That’s where Sticky Branding, the company, comes in.

It’s a company: We named Sticky Branding with purpose.  Sticky Branding is a strategic branding firm.  We work with companies to position, differentiate and express themselves so they can achieve a first call advantage with their customers.  We provide expertise, ideas, tools and talent to make the philosophy become reality.

What you can expect from Sticky Branding

Through the Sticky Branding blog we will share ideas and perspective on how to build and manage sticky brands.  This is a multi-disciplinary topic, and one where we draw ideas from far and wide.

We encourage you to participate, comment and share your ideas.  If you have a suggestion for a topic or a question you would like us to tackle, let us know.  We always want to hear from you.  The more we collaborate the further we will all grow.

The blog is an expression of the Sticky Branding Agency’s capabilities and thinking.  Ultimately we are a business.  Use this blog to get a sense of our personality, our thinking and what it’s like to work with us.

I am looking forward to continuing this dialogue with you, and to see where this journey takes us.

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Jeremy Miller

Top 30 Brand Guru

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