It doesn’t take long to realize the ROI — return on investment — from a rebrand. When you deliver the right message to the right market with the right call to action, you will see results.
In late July, Sticky Branding launched a new website. Within 30 days the conversion rate quadrupled. The new website generated as many leads in 1 month as the old site did in 6 months! 🤯
Other than the website, none of our marketing changed: same content schedule; same digital marketing strategy; same SEO and inbound content. The difference was creating a “converting website.”
Small but deliberate tweaks to your brand can deliver substantial ROI, fast!
In my case, the primary issue we faced was a “Frankenbrand.” We launched our last major brand refresh and website in June of 2019. Then covid hit. In the span of 12 months, we launched multiple services and rewrote entire sections of the website.
At the same time, we struggled to find a solid website partner. In 2 years we churned through 3 firms. Each time we did it was like starting from scratch. Each firm didn’t like the previous designer’s work, created new assets, and layered them onto what we already had.
No wonder we had a Frankenbrand 2 years later. It got so confusing near the end, prospects would call and say, “What do you guys do?” 🤦♂️
Confusion is the biggest obstacle to sales. If your customers don’t get it, they don’t buy.
Rebranding — even if it’s refreshing your website — is an opportunity to clarify your story and sell your brand. And when you get it right, you can achieve an ROI in 30 days.
Brand marketing is really a question about positioning:
- Where do you play?
- How do you win?
- How do you want to be known?
To answer these questions we developed a model at Sticky Branding called the 3M’s — Market, Message, Method:
- Market: Who and where are the customers that will drive your next stage of growth?
- Message: What is the brand messaging that will provoke your customers to buy?
- Method: How do you deliver the right message to the right customer with the right call to action?
When you get the 3M’s aligned into a brand strategy it drives growth. And when you bring that to prominent brand touchpoints, like your website, you can realize an immediate lift in sales.
It’s branding for sales. When you deliver the right message to the right market with the right call to action, your customers will buy.
Let’s Talk Strategy
To discover how Sticky Branding can help you grow your brand to drive sales, book a demo. We’d love to chat with you.