Sticky Branding Blog: Ideas to Grow a Remarkable Brand

Content Shock Is a Branding Opportunity

Content Shock is changing our consumption behaviors. Instead of subscribing to content, customers are bingeing. Even mundane purchases can trigger a binge, and this is creating a branding opportunity.

From Fad to Brand: How Hula Hoop Captured a Category

The Hula Hoop was one of the biggest toy fads in history. WHAM-O rode this wave, and converted the Hula Hoop from a fad into an iconic brand that’s still generating profits 60 years later.

How Hurricanes Influence Baby Names

There is a curious correlation between hurricanes and baby names. Storms like Katrina, Sandy, and Harvey influence how parents name children.

The Unseen Brand: How Central Smith Thrives by Building Its Clients’ Brands

How Central Smith, one of Canada’s largest ice cream manufacturers, grows its brand by flying under the radar. You might not know the brand, but if you’ve had dessert in a Canadian restaurant you’ve likely eaten their ice cream.

Homeostasis Inhibits Your Company’s Ability to Grow

Homeostasis is a good thing, unless you want to make a change. Growth strategies are often derailed by an organization’s unstated desire to maintain equilibrium.

How IKEA Names Its Products: It’s a Surprisingly Brilliant Naming System

IKEA has an ingenious brand naming system. Products are named after Swedish towns and villages, humans, and other applicable Swedish words.

The Secret Sauce to Writing Memorable Marketing Copy

Memorable marketing copy sticks in your mind for 3 reasons. Learn how to make your marketing unforgettable by applying these rules.

The Myth of Mobile First, Especially for B2B Brands

52.2% of all website traffic was generated through mobile devices in 2018, but your customer may not be as mobile dependent as the 52.2% statistic indicates. Here’s why you should question the mobile first strategy.

How the Frisbee Got Its Brand Name

The Frisbee is passing it’s 60th anniversary. It’s remarkable to think how far this brand has gone. Frisbee is now a common word like Kleenex or Xerox. Here’s the origin story of how Frisbee got its brand name.

3 Metrics to Manage Brand Performance

Sales performance is an effective indicator of brand performance. Sure, you can look at other metrics like social media engagement or the number of visitors to your website, but all those metrics roll up to one big question. How is marketing moving the sales needle?

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Ideas & Inspiration