Sticky Branding Blog: Ideas to Grow a Remarkable Brand

Branding has an Identity Crisis

Branding can’t get its story straight. Ask anyone for the definition of branding, and you’ll get a different answer. But branding is really simple.

Premature Price Conversations

There’s a problem afflicting millions of salespeople every single year: Premature Price Conversations. Like the other premature affliction, it leaves both parties feeling underwhelmed, disappointed, and maybe even a little embarrassed.

How Do You Know if Your Brand Is Working? It Sells!

A strong brand drives sales. It helps to win the ties and repeat the buys. Customers are more likely to buy, more likely to refer, and more likely to come back.

Google Defines Your Brand Messaging

Like it or not, Google is defining your brand. This is most obvious in your brand messaging. Here’s how to make your brand more googleable.

Put a Face on Your Brand

People buy from people, so show your people. Revealing the people inside your company is a powerful way to engage your customers and differentiate your brand.

The Will to Win: How Great Brands Fight the Status Quo

Great brands challenge the status quote, and they fight for it. No one created a great brand by being a copycat. Fight for what you believe in.

Stamping Out Creativity: How Managers Undermine their Employees

Managers are crushing their employees’ ideas (and spirits). When you stamp on a person’s ideas enough times they stop contributing.

Learn to Love No

Learn to love No. Anyone who has done something remarkable has learned to embrace No to fulfill their dreams. Every No gets you closer to Yes.

Following your passions is terrible advice

Pick Purpose Over Passion

For some reason people are being told to “follow their passions.” It’s terrible advice! You don’t find passion, you grow into it.

Ideas & Inspiration