Sticky Branding Blog: Ideas to Grow a Remarkable Brand

Branding Is Simple

Branding isn’t complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.

Close The Briefcase: The Most Powerful Sales Tactic

Close the Briefcase is one of the world’s greatest sales technique. Use this sales tactic when you or your sales reps feel excessive pressure, and need to regain the balance of power in a negotiation.

Rethinking Strategic Planning: Is Your Strategy Really a Strategy?

Goals, Actions, and Priorities are not strategies. They may help inform the creation of a strategy, but they’re not your strategy. Strategy is the process of how you will move your organization from Point A to B.

How Brand Names Become Verbs

Not all category defining brands become verbs. There are 2 reasons why brand names become verbs: purpose and popularity. Discover how to convert a brand name into a verb.

Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash

Despite a boycott and backlash of Christians calling the branding “hate speech,” Sweet Jesus is not changing its brand name. I think this is a mistake. Here are 3 reasons why Sweet Jesus needs a new name.

How Nachos Got their Name

It’s surprising how some of the most common names we interact with daily have fascinating stories. Nachos, for instance, are named after their inventor, Ignacio “Nacho” Anaya.

25 Brand Names That Became Common Words

Great brand names can become common words like Google or Kleenex. These are category defining brands that people convert them into verbs and nouns. See 25 surprising examples of brand names that became common words.

Brand Names Are a Diminishing Resource

We’re facing a naming drought. Brand naming has never been more challenging, because brand names are becoming a diminishing resource. Every four-character .com domain name has been registered, and soon all the five-character .com’s will be registered too.

The 3C’s of Creativity: Consume, Connect, Create

Being able to generate ideas on demand is a process. Apply the 3Cs of creativity to increase the quality and volume of your ideas: Consume, Connect, Create.

The Story Behind E3 Restaurant Group’s Name

In 2018 CRI changed its name to E3 Restaurant Group. Learn how the company used Sticky Branding’s brand naming process to select a name that was a symbol of their legacy, and the pioneers of the Seattle restaurant industry.

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Ideas & Inspiration