Sticky Branding Blog: Ideas to Grow a Remarkable Brand

Make Buying Insanely Easy

The gold standard of a strong brand is fast, efficient selling. Simplify your buying process by avoiding these three buying sins.

Successful Companies Create Great Brands

Successful businesses create great brands, and never the other way around. No one cares about your brand if your business is not successful.

Types of Brand Names: The Anatomy of a Name

There are hundreds of ways to create a brilliant name for your brand. To spark your creativity explore these 16 types of brand names.

Quirks Make Brand Names Unforgettable

Safe brand names are functional, but forgettable. It’s a names quirks and flaws that make it distinctive, endearing and unforgettable.

Minimum Viable Outcome

Minimum Viable Outcome is a customer’s basic outcome. What do your customers want? As Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

Small Acts of Participation

Activate your community with Small Acts of Participation. These are deliberate activities to connect people to your mission. Discover how.

What’s Your Rallying Cry?

A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and how to grow the brand. Your rallying cry will draw the right talent and customers to your brand.

Great Brands Are the Same but Different

Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.

What Do You Want?

Creating a good strategy doesn’t have to be complicated. Your strategy starts with one deceptively simple question, “What do you want?”

How to Generate Referrals: Network High

Referrals are your best source of customers. Here’s a simple strategy to generate referrals more consistently and predictably.

Three Levers: Focus Your Strategy on Three Priorities

A daunting list of priorities in your strategic plan is not only distracting, it slows revenue growth. Drive growth with three priorities.

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Ideas & Inspiration