Sticky Branding Blog: Ideas to Grow a Remarkable Brand

What It Means to Position Your Brand

Positioning is a cornerstone branding topic, but what does it mean to position your brand? Use these 3 questions to position your brand to win.

The Remarkable Power of Deadlines

There’s nothing like a deadline to harness your productivity. Here’s how to use deadlines to achieve goals that don’t have a due date.

You Don’t Need More New Goals

The #1 reason why people change jobs is due to symptoms: I hate my boss; I hate my commute; I don’t get paid enough. Success isn’t driven by symptoms, it’s driven by purposeful goals. What do you need to accomplish this year?

Compound Growth: How to Double the Size of Your Business

With compounding growth, at at 15% growth rate a business will double in size in 5 years. Here’s a simple tool to calculate how to double the size of your company.

How SPAM Got Its Name

Hormel Foods, makers of SPAM lunch meats, cannot be happy. The name SPAM is now synonymous with junk mail clogging up the internet.

Working with the Wrong People is like Driving on Bald Tires

Working with the wrong people is like driving on bald tires. You can never seem to get traction. Here’s how to identify if you have the right people on your team

Salespeople Don’t Create Demand, They Serve It

Salespeople don’t create demand for your products or services, they serve it. Here is why hiring more salespeople may be the wrong strategy.

The Cost of Naming Prescription Drugs Is Insane

Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.

The Gods Must Be Brands: How Brands Draw their Names from Greek Mythology

History is a rich source of inspiration and stories in brand naming. Greek mythology has been a treasure trove of names for marketers to associate with their brands — whether companies, products, or services.

Häagen-Dazs Sounds Foreign So It Must Be Good

Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.

Ideas & Inspiration