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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Need Help Coming Up with a Brand Name? 7 Questions We Ask Our Clients

Need Help Coming Up with a Brand Name? 7 Questions We Ask Our Clients

By Jeremy Miller
Brand naming is one of the trickiest parts of the branding process. The stakes are high, because it's such an important decision. Here are 7 questions to evaluate if you've got a great brand name.
62% of Companies Increased Prices

62% of Companies Increased Prices

By Jeremy Miller | Branding Strategies
62% of companies implemented price hikes to combat inflation in the past 12 months. Avoiding price increases now can be riskier than implementing them when it’s too late. Here is why you should increase your prices in 2022.
Is Sales and Marketing Changed Forever? Remote Sales and Virtual Teams

Is Sales and Marketing Changed Forever? Remote Sales and Virtual Teams

By Sarah Young | Sales
The sales industry saw one of the biggest shifts due to the travel ban and lockdown imposed by the COVID-19 pandemic
Brand Naming Process: How to Name A Business or Product

Brand Naming Process: How to Name A Business or Product

By Jeremy Miller | Brand Naming
An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It's a proven approach, but it does take time and creativity to get it right.
How to Prepare Your Business for a Recession

How to Prepare Your Business for a Recession

By Jeremy Miller | Crisis Marketing
Elon Musk has a “super bad feeling” about the economy, and he's not alone. I ran a poll on LinkedIn asking, "Is the economy headed for a recession?" 79% of respondents said yes. Here is timely advice on how to drive sales in a downturn.
Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

By Jeremy Miller | Podcast
T-Bô Menswear has engaged customers, with a 30% repeat order rate within 90 days! The secret is community. T-Bô is the first community-led menswear brand. Allan Perrottet, co-founder, comes on the Sticky Branding Podcast to share how.
Increase Sales with “New Normal” and “Take Me Back” Marketing

Increase Sales with “New Normal” and “Take Me Back” Marketing

By Sarah Young | Sales
Brands that can demonstrate that we’re here, we’re with you, we’re all in this together have the advantage. “New Normal” means truly embracing what’s new and having a conversations that matter with your market.
Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

By Jeremy Miller | Podcast
When the rest of the industry retreated and cut costs at the start of the pandemic, Chris increased Fruitland’s sales and marketing budget. This was a bold move, because Chris had only purchased the company just 10 weeks earlier. Tune into this story of grit, innovation, leadership, and transitioning from a crisis to a comeback.
The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith

The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith

By Jeremy Miller | Podcast
Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company’s story. He talks about the challenges Central Smith faced with the pandemic and the closure of restaurants across the country, and how they’ve positioned their business as the #1 co-packer of frozen desserts.

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Jeremy Miller

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