The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages. Discover how Sticky Branding can help grow your brand.
Slingshot Your Business Strategy
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Launching a New Sticky Branding Website
Your brand is a work in progress. Mine too! But after periods of growth or rapid change you can feel like you’ve created a Frankenbrand. So we set out to change that. I am excited to announce the launch of Sticky Branding’s newest website.
Even Mundane Businesses have Sticky Brands
There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They’re who you learn from.
How to Create Brand Messaging That Provokes Your Customers to Buy
Sign up for the Brand Messaging Sprint. In a two-week sprint, you will develop brand messaging that provokes your customers to buy, and prove that it works. Here’s how.
How You Manage Change Is a Competitive Advantage
Since the invention of the wheel, humans have been disrupting themselves. Change is a constant. And how your business deals with change can be its competitive advantage.
Strategy Execution: Strategy Without Action Is Just Dreaming
Strategy without action is just dreaming. And so much of what goes on in branding and marketing are just dreams. Marketers and entrepreneurs can have brilliant ideas for their brands or campaigns, but without the work it’s all rather meaningless.
Share Your Story on the Sticky Branding Podcast!
This fall Sarah and I are launching a Sticky Branding podcast, and we are looking for stories. There are lots of podcasts from authors and speakers, but what we feel is missing is real, boots-on-the-ground stories from business owners and CEOs of companies like yours and mine. Would you like to share your story?
How to Focus Your Marketing Campaigns
Before you begin selling, determine who your ideal target market is. Broadly, a target market is a segmented group of people or businesses.
How to Position Your Brand for Sales (Video)
Brand marketing is about positioning. Defining where your brand will play and how it wins. Discovery how with a simple model, the 3M’s — market, message, method.
Challenge the Customer’s Comfort Zone
Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
