Sticky Branding Blog: Ideas to Grow a Remarkable Brand

Compound Growth: How to Double the Size of Your Business

With compounding growth, at at 15% growth rate a business will double in size in 5 years. Here’s a simple tool to calculate how to double the size of your company.

How SPAM Got Its Name

Hormel Foods, makers of SPAM lunch meats, cannot be happy. The name SPAM is now synonymous with junk mail clogging up the internet.

Working with the Wrong People is like Driving on Bald Tires

Working with the wrong people is like driving on bald tires. You can never seem to get traction. Here’s how to identify if you have the right people on your team

Salespeople Don’t Create Demand, They Serve It

Salespeople don’t create demand for your products or services, they serve it. Here is why hiring more salespeople may be the wrong strategy.

The Cost of Naming Prescription Drugs Is Insane

Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.

The Gods Must Be Brands: How Brands Draw their Names from Greek Mythology

History is a rich source of inspiration and stories in brand naming. Greek mythology has been a treasure trove of names for marketers to associate with their brands — whether companies, products, or services.

Häagen-Dazs Sounds Foreign So It Must Be Good

Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.

Nike’s Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy

Nike’s Kaepernick ad campaign may be controversial, but it’s a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.

3 HR Challenges that Derail Every Strategic Plan

People are the achilles heel of strategic planning. Your best laid plans can be derailed by you and your team. Discover the 3 HR issues that derail every strategic plan.

Play the Game: How Brands Win in Competitive Markets

How to brand your products for e-commerce sites like Amazon or Walmart. It’s a competitive sport. You have to play the game to win.

Ideas & Inspiration