Sticky Branding Blog: Ideas to Grow a Remarkable Brand

The Cost of Naming Prescription Drugs Is Insane

Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.

The Gods Must Be Brands: How Brands Draw their Names from Greek Mythology

History is a rich source of inspiration and stories in brand naming. Greek mythology has been a treasure trove of names for marketers to associate with their brands — whether companies, products, or services.

Häagen-Dazs Sounds Foreign So It Must Be Good

Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.

Nike’s Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy

Nike’s Kaepernick ad campaign may be controversial, but it’s a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.

3 HR Challenges that Derail Every Strategic Plan

People are the achilles heel of strategic planning. Your best laid plans can be derailed by you and your team. Discover the 3 HR issues that derail every strategic plan.

Play the Game: How Brands Win in Competitive Markets

How to brand your products for e-commerce sites like Amazon or Walmart. It’s a competitive sport. You have to play the game to win.

Content Shock Is a Branding Opportunity

Content Shock is changing our consumption behaviors. Instead of subscribing to content, customers are bingeing. Even mundane purchases can trigger a binge, and this is creating a branding opportunity.

From Fad to Brand: How Hula Hoop Captured a Category

The Hula Hoop was one of the biggest toy fads in history. WHAM-O rode this wave, and converted the Hula Hoop from a fad into an iconic brand that’s still generating profits 60 years later.

How Hurricanes Influence Baby Names

There is a curious correlation between hurricanes and baby names. Storms like Katrina, Sandy, and Harvey influence how parents name children.

The Unseen Brand: How Central Smith Thrives by Building Its Clients’ Brands

How Central Smith, one of Canada’s largest ice cream manufacturers, grows its brand by flying under the radar. You might not know the brand, but if you’ve had dessert in a Canadian restaurant you’ve likely eaten their ice cream.

Ideas & Inspiration