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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Brand Building Starts with a Strong Foundation

Brand Building Starts with a Strong Foundation

By Jeremy Miller
Brand building is an effective metaphor. You can waste a lot of time and resources if you don’t lay a strong foundation. The foundation of your brand is your brand messaging. Without effective messaging, everything else is shaky and uncertain
The Cost of Naming Prescription Drugs Is Insane

The Cost of Naming Prescription Drugs Is Insane

By Jeremy Miller | Brand Naming
Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.
The Gods Must Be Brands: How Unique Brands and Logos Draw Their Names from Greek Mythology

The Gods Must Be Brands: How Unique Brands and Logos Draw Their Names from Greek Mythology

By Jeremy Miller | Brand Naming
History is a rich source of inspiration and stories in brand naming. Greek mythology has been a treasure trove of names for marketers to associate with their brands — whether companies, products, or services.
Häagen-Dazs Sounds Foreign So It Must Be Good

Häagen-Dazs Sounds Foreign So It Must Be Good

By Jeremy Miller | Brand Naming
Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.
Nike’s Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy

Nike’s Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy

By Jeremy Miller | Brand Differentiation
Nike's Kaepernick ad campaign may be controversial, but it's a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.
3 HR Challenges that Derail Every Strategic Plan

3 HR Challenges that Derail Every Strategic Plan

By Jeremy Miller | Branding Strategies
People are the achilles heel of strategic planning. Your best laid plans can be derailed by you and your team. Discover the 3 HR issues that derail every strategic plan.
Play the Game: How Brands Win in Competitive Markets

Play the Game: How Brands Win in Competitive Markets

By Jeremy Miller | Branding Strategies
How to brand your products for e-commerce sites like Amazon or Walmart. It's a competitive sport. You have to play the game to win.
Content Shock Is a Branding Opportunity

Content Shock Is a Branding Opportunity

By Jeremy Miller | Brand Messaging
Content Shock is changing our consumption behaviors. Instead of subscribing to content, customers are bingeing. Even mundane purchases can trigger a binge, and this is creating a branding opportunity.
From Fad to Brand: How Hula Hoop Captured a Category

From Fad to Brand: How Hula Hoop Captured a Category

By Jeremy Miller | Brand Naming
The Hula Hoop was one of the biggest toy fads in history. WHAM-O rode this wave, and converted the Hula Hoop from a fad into an iconic brand that's still generating profits 60 years later.

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Jeremy Miller

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