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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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How to Prepare Your Business for a Recession

How to Prepare Your Business for a Recession

By Jeremy Miller
Elon Musk has a “super bad feeling” about the economy, and he's not alone. I ran a poll on LinkedIn asking, "Is the economy headed for a recession?" 79% of respondents said yes. Here is timely advice on how to drive sales in a downturn.
What’s Your Rallying Cry? What the Best Company Slogans Have in Common

What’s Your Rallying Cry? What the Best Company Slogans Have in Common

By Jeremy Miller | Branding Strategies
A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and how to grow the brand. Your rallying cry will draw the right talent and customers to your brand.
Strategy Execution: Strategy Without Action Is Just Dreaming

Strategy Execution: Strategy Without Action Is Just Dreaming

By Jeremy Miller | Slingshot Strategy
Strategy without action is just dreaming. And so much of what goes on in branding and marketing are just dreams. Marketers and entrepreneurs can have brilliant ideas for their brands or campaigns, but without the work it’s all rather meaningless.
Share Your Story on the Sticky Branding Podcast!

Share Your Story on the Sticky Branding Podcast!

By Jeremy Miller | Sticky Branding Updates
This fall Sarah and I are launching a Sticky Branding podcast, and we are looking for stories. There are lots of podcasts from authors and speakers, but what we feel is missing is real, boots-on-the-ground stories from business owners and CEOs of companies like yours and mine. Would you like to share your story?
How to Focus Your Marketing Campaigns

How to Focus Your Marketing Campaigns

By Sarah Young | Marketing
Before you begin selling, determine who your ideal target market is. Broadly, a target market is a segmented group of people or businesses.
How to Position Your Brand for Sales (Video)

How to Position Your Brand for Sales (Video)

By Jeremy Miller | Slingshot Strategy
Brand marketing is about positioning. Defining where your brand will play and how it wins. Discovery how with a simple model, the 3M's — market, message, method.
Challenge the Customer’s Comfort Zone

Challenge the Customer’s Comfort Zone

By Sarah Young | Sales
Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”
An Empowered Team Can Out Innovate a Brilliant Individual

An Empowered Team Can Out Innovate a Brilliant Individual

By Jeremy Miller | Leadership
An empowered team can out innovate a brilliant individual. Empowerment, even when it seems risky, starts with a leadership decision. Nothing happens until a leader makes a choice to empower their employees to be successful.
Build Your Strategy from Where You Are

Build Your Strategy from Where You Are

By Jeremy Miller | Slingshot Strategy
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.

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Jeremy Miller

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