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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Just-in-Time Buying and Why It’s Disrupting Your Business

Just-in-Time Buying and Why It’s Disrupting Your Business

By Jeremy Miller
When customers feel uncertain they hesitate. They can demonstrate a desire and a need to move forward, but they don’t buy. They keep pumping the brakes and delaying purchase decisions until the very last moment. This is just-in-time buying.
Inventing A Brand Name To Avoid Embarrassment

Inventing A Brand Name To Avoid Embarrassment

By Jeremy Miller | Brand Naming, Sticky Brands
A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
Personal Performance Management: Manage The Behaviors

Personal Performance Management: Manage The Behaviors

By Jeremy Miller | Personal Branding
What gets managed gets measured, and what gets measured gets done. Personal performance management tips to make you more successful, and achieve your goals more consistently.
What Made You Successful Won’t Make You Successful

What Made You Successful Won’t Make You Successful

By Jeremy Miller | Branding Strategies, Sticky Brands
Past successes are not predictors of future successes. Toocoo Media grew by over 2,000% in one year: from $200,000 in revenue to over $4,200,000! They're not relying on the past, and pivoting to a new market for the next phase of their growth.
Weird Al Yankovic Is Making Fun Of Your Branding

Weird Al Yankovic Is Making Fun Of Your Branding

By Jeremy Miller | Brand Messaging
Weird Al Yankovic is making fun of how companies speak. His music video, "Mission Statement," is a biting attack on corporate marketing. Take the Jargon Free Challenge. Are you using any of the words Weird Al references in your business?
Gini Dietrich’s Staff Call Her Baby Ugly

Gini Dietrich’s Staff Call Her Baby Ugly

By Jeremy Miller | Brand Differentiation, Sticky Brands
At almost every staff meeting Gini Dietrich learns another way her baby is ugly, but she loves it! Gini's baby is not of the human persuasion. It's her company, Arment Dietrich. The culture at Arment Dietrich is unusual. How often do you encounter a company where every member of the team can tell the CEO what's wrong with the company?
Developing Influencers: Octopus Products Focuses On Designers

Developing Influencers: Octopus Products Focuses On Designers

By Jeremy Miller | Branding Strategies, Sticky Brands
Many industries have a hierarchy, and at the top are the influencers. Octopus Products focuses on their influencers, the designers, to drive sales and grow their brand.
David vs Goliath: How Trisura Beats The Big Companies

David vs Goliath: How Trisura Beats The Big Companies

By Jeremy Miller | Branding Strategies, Sticky Brands
"If the big companies did everything right, there wouldn't be room for us," says Mike George, CEO of Trisura. Small and mid-sized companies, like Trisura, have an opportunity to compete and win against the giants of their industry. They create a David vs Goliath story by finding areas where the giants are lacking.

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Jeremy Miller

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