People are admittedly nervous right now. And it’s reasonable. In the span of a week everything changed with the coronavirus mass closures.
For some, the natural response will be to try to hunker down and ride it out. Avoid that urge. The opposite is needed, at least for your business.
The best defense to the coronavirus shutdowns is a strong marketing offense.
If that notion intrigues you, I’m going to discuss this idea and how to recession proof your business tomorrow (Wednesday, March 18) on a free webinar. It’s at 12pm EST. I hope you can join me. You can reserve a spot here.
With what’s happened in the past 10 days, the webinar has taken on a lot more urgency.
The original mandate was “How to Build a Marketing Strategy That Actually Works!” This was an aspirational topic. I wanted to explore how you can use your marketing more effectively to drive exponential growth.
Today — on March 17, 2020 — we are living in a very different world with very different opportunities and threats.
Recessions are something I am acutely aware of. My family’s business was a recruiting agency, and our business would go up and down with the economy. I can tell you in vivid detail what every recession, starting with 1989, was like, because they affected me, my family and our business.
In this journey, I learned you don’t have to lose in a downturn.
In the Great Recession of 2008-2009, LEAPJob (my family’s business) did not have any slippage in sales. And that was because of our marketing strategy and our ability to adapt to a rapidly changing landscape.
On Wednesday’s webinar, I will share some of the lessons of how to grow your business through a recession. But more importantly, I will share proven ideas of how to use your marketing to drive sales.
The original mission of this webinar — build a marketing strategy that actually works — is now more important than ever. My message is simple: the best defense is a strong marketing offense.
I look forward to seeing you on Wednesday, March 18 at 12pm EST / 9am PST. You can reserve a spot here.
(And don’t worry if you cannot attend live. The session will be recorded and available to everyone who registers.)
An added note: I posted on my social channels that I am offering FREE marketing advice. If you’re feeling concerned. You’re looking for some perspective. You’ve got a question about sales, marketing, messaging, whatever — send me a message. I will do my best to answer them all.