Goal Setting Worksheet

Dec 30, 2014 | Personal Branding

Success comes after you make Big Goals. This is a key principle from my book, Sticky Branding.

Big Goals are powerful. They energize you and your team to achieve greatness. But goal setting is a process.

Here’s a handy tool to establish your goals: Big Goal Setting Worksheet.

Goal Setting Worksheet

State Your Big Goal Simply

What is your Big Goal? In 10 words or less describe your Big Goal.

Use simple and concise language. For example, one of my Big Goals this year is “Sell 10,000 copies of Sticky Branding by June 30, 2015.”

The goal is clear and relevant for my business, and adheres to SMART: specific, measurable, achievable, relevant, and time-bound.

Make your Big Goal SMART

Specific: What aspect or area of your business or life are you changing?

Measurable: What metric(s) can you apply to know you have achieved your Big Goal? How will you measure progress?

Achievable: How will you accomplish the Big Goal within a defined timeframe? What needs to happen for you to be able to accomplish your Big Goal? Is it reasonable?

Relevant: Why is the Big Goal important for you and your business? Why must you achieve the Big Goal?

Time-bound: What is the timeframe for the Big Goal? When do you need to achieve it by? What are the key milestones along the way?

Implement habits for change

A Big Goal is like the “hero’s journey.” The hero’s journey is a literary archetype, and is used in stories like Lord of the Rings, Star Wars, or Harry Potter.

The hero is given a task, a big task. Frodo Baggins in the Lord of the Rings, for example, had to destroy the One Ring in the fires of Mount Doom in Mordor.

To complete his quest a hero must grow and change. They have to acquire skills and expertise to achieve their goal. The same is true for you to accomplish your Big Goals.

What habits do you need to instill or change to accomplish your Big Goals? In three- to six-month increments identify the habits or processes you need to put in place to achieve your goal.

You can’t do a Big Goal alone

In the hero’s journey, the hero has a band of people who support him to accomplish his quest.

Frodo had lots of people help him along the way: Gandalf, Sam, Merry and Pippin, Aragorn, and Legolas, to name a few.

What resources do you need to acquire or work with to accomplish your Big Goal? You can’t do it alone. Consider the types of expertise you will need, and then you can find the appropriate people who can help.


The most important part of achieving a Big Goal is the first step: making a commitment.

Write down your Big Goals. Simply writing down your goals makes you 42% more likely to attain them.

This is where the Big Goal Setting Worksheet comes in. Document your goals and set yourself and your business up for success.

Receive your Big Goal Setting Worksheet

Get started building your Big Goals. Sign-up for Sticky Branding’s email newsletter, and get the Big Goal Setting Worksheet:

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Jeremy Miller

Top 30 Brand Guru

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