In a changing marketplace you don't have a map to guide you to success. It's like crossing the Sahara. The dunes are constantly shifting and changing. To cross the Sahara you use a compass, landmarks, and local resources to navigate the terrain and get to your destination. This is an excellent metaphor for growing your business.
Canada's anti-spam laws are decimating corporate email lists. Companies got complacent in their email marketing, and they're waking up to the harsh reality that their subscribers were not really subscribers at all. How to rebuild your email list, and stay on the right side of the law.
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