Brand building is an effective metaphor. You can waste a lot of time and resources if you don’t lay a strong foundation. The foundation of your brand is your brand messaging. Without effective messaging, everything else is shaky and uncertain
How can marketers remain competitive and drive value for their business? How can they stay relevant in 2021?
Here are the trends I predict will continue, pop up, or take over as we navigate through 2021.
It may sound counterintuitive, but don’t cut your marketing budget in a recession. Here are 3 ways to increase your marketing effectiveness.
To avoid a coronavirus marketing fail, brands need to think long-term. Focus on new markets and make sure they’re thinking after coronavirus.
Even with the problems created by the coronavirus, brands should not stop advertising. Here’s how to do advertising right during COVID-19.
I think the best way to face the coronavirus is to become comfortable with being uncomfortable and with that comes, fearlessness.
The best defense to the coronavirus shutdowns is a strong marketing offense. I will discuss this idea and how to recession proof your business tomorrow (Wednesday, March 18) on a free webinar.
Trigger events are one of the most powerful customer insights to generate sales leads. They help you craft the right message for the right need at the right time.
The first one crushed, so we’re doing it again. I am excited to invite you to part 2 of the Sticky Branding webinar series. Join me at 12pm EST / 9am PST on March 18 for a free webinar on how to build a marketing strategy that actually works.
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