T-Bô Menswear has engaged customers, with a 30% repeat order rate within 90 days! The secret is community. T-Bô is the first community-led menswear brand. Allan Perrottet, co-founder, comes on the Sticky Branding Podcast to share how.
Brand building is an effective metaphor. You can waste a lot of time and resources if you don’t lay a strong foundation. The foundation of your brand is your brand messaging. Without effective messaging, everything else is shaky and uncertain
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