September 5, 2017
Sticky Branding Updates
I’m excited to announce the release of newest ebook, Spark Engagement: Conversations Make Your Brand Sticky.
Spark Engagement shows you how to create Brand Storylines that build customer relationships and grow your brand.
The five best words you can hear a customer say are, “That’s interesting. Tell me more.”
When you get a customer to say, “That’s interesting. Tell me more,” you’ve caught their attention. They’re listening and responding. They’re having a conversation. This is powerful, because conversations make your brand sticky.
Any company of any size can engage its market with conversations.
Conversations are powerful, simple, and sustainable. A great topic with an empowered team can spark a fire.
Spark Engagement is an ebook on how conversations make your brand sticky.
Spark Engagement is based on my popular keynote talk and workshop of the same name. Here are a few clips from my talk at the Digital Marketing for Financial Services Summit.
Hack Your Autoresponders
Create a First Choice Advantage
How Wendy’s Sparks Engagement
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A Sticky Brand is the fastest and most effective way to grow your business. When your clients know your brand, like it, and trust it — they will choose you first! We’ll show you how!