Starting your Instagram branding from scratch can either be an exciting challenge or an overwhelming project. Far too often we see brands on Instagram turn their channels into graveyards. (Not a good look!)
Building Instagram into your marketing and branding strategy is essential for any business trying to grow their audience.
With a 26.9 million active users on Instagram (as of 2020), there are massive opportunities to get seen. If have you not created an Instagram account for your company or your account is inactive, Here are some ways to build (or rebuild) your Instagram:
1. Create Beautiful Content
Humans are very visual creatures, which is why beautiful, eye-catching content works so well on Instagram. As a brand, you have the chance to truly engage with users with compelling imagery.
2. Create Your Own Vibe
Increasing your visibility through Instagram branding needs a bit of creativity. This is why it’s critical to create your own style on the platform so that people recognize it’s your brand. Before you start your Instagram branding strategy, look at some competitors in your industry and see how they fair on the network.
3. Focus on Building a Real Audience
You need to focus on getting real followers that are interested in your products and services, or people who are or will be customers. Building a loyal fan base will help increase conversations and give you guidance on what your customers are looking for from you and your account.
4. Post Content Your Audience Enjoys
Your Instagram audience is there to gain insights on products or services, get deals, or at the very least, be entertained by your visual content. This is why brands have to post content that caters to what their audience wants.
5. Don’t Use Fancy Lingo
Try to speak with honest, open and clear captions. The more you try to sell, the likelier you’ll push away buyers.
6. Don’t Forget Hashtags
Hashtags make your brand searchable and helps you reach a bigger audience. And on Instagram, hashtags get people talking about your brand as you market your products or services.
Hashtags are a great way to get people involved with your business, it’s a smart way to build your Instagram brand from scratch.
7. Make Sure Everything is Consistent
On Instagram, your brand should be cohesive across all posts. Also, keeping a close eye on your Instagram can set your brand apart on the social network scroll. Responding to customer comments, questions or concerns shows your audience you’re human and helpful.
The conversation is moving more toward social media each day. With the rise of Instagram, make sure your brand is there and ready to communicate. Your payoff could be tremendous by following a few simple Instagram branding tips. Need help? We’re here if you want to chat!