Jan 20, 2015

Never Underestimate a Sticky Brand

The booksellers underestimated us. Sticky Branding (the book) launched worldwide last week, and promptly sold out.

I couldn’t believe it. This is an incredible milestone, especially since this is my first traditionally published book.

As happy as I am with the response to the book, this has led to a problem. What if you want to read Sticky Branding right now?

That’s what today’s post is all about. I have a special offer for you.

It took some negotiating and pleading, but I convinced my publisher to offer you an incredible discount. For the next four weeks you can get the Sticky Branding ebook for $1.99!

That’s an 83% discount. And the promotion is available on Kindle.

Reward the community

This promotion is for you.

The success of the book launch has a lot to do with you and the Sticky Branding community. Thank you!

In addition to the $1.99 ebook promotion, when you buy a copy (or copies) of Sticky Branding before January 31, 2015 you’ll get the Sticky Branding Workbook for free!

The workbook is a companion guide for the book, and provides additional tools and resources to use along with the exercises at the end of each Principle.

To receive your free Sticky Branding Workbook just email a copy of your receipt to workbook@stickybranding.com.

How we did it

Here’s the other observation. The approach we have taken for the book launch came directly from the Principles in the book. I am following my own playbook:

  1. If you don’t blow your own horn, nobody will. There is a buzz about the book, because we’re doing a good job getting the word out.
  2. Build a community. We began building the Sticky Branding community in 2010, five years before this book launch. And the community has been the platform for how we are generating so much response so quickly.
  3. Proud to serve. I am passionate about this book, and I am proud to sell it. And to see the reviews reinforces the value in the product. It’s easy to sell a product that you are passionate about.

This stuff works 🙂

Thank you for your support! I can’t wait to hear what you think of the book.

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