Growing a social media group is one of the most effective ways to scale your brand and your network. Whether you choose a LinkedIn Group, a Facebook Page or another network, creating a vibrant social media community is immensely powerful. The challenge is how to get the group off the ground, and grow it into a community.
When you cruise the social media highway you will find countless groups that are floundering or abandoned. There are over 1.3 million groups on LinkedIn, but only 3% of them have 1,000 or more members, and less than 0.017% of groups break 10,000 members. Vibrant, engaged and growing social media communities are not the average.
But for the few groups that achieve the 1,000 member milestone, they discover the true benefits of leading social media communities.
A community starts with 1,000
Growing a vibrant, engaged social media group is achievable. The key is to get it past 1,000 members.
Clay Shirky wrote in Cognitive Surplus, “Being a participant in a midsize group often feels lousy, because you get neither the pleasures of tight interconnections nor the advantages of urban scale and diversity.” A midize group is the period between starting your group and growing it past 1,000 members.
The groups that struggle and fail usually don’t achieve the critical mass of 1,000 members. 1,000 members seems to be the magic number. It’s the starting point for when a group has enough members to sustain conversations and be self sufficient.
The challenge for group owners is “how?” How do you get to the critical point of 1,000 members?
Nobody Likes To Dance Alone: How to grow a social media community
The answer is here.
I’m excited to share with you an ebook called, “Nobody Likes To Dance Alone: How to grow a social media community”. The book draws on my experience growing one of the largest branding groups on LinkedIn. In less than two years the Sticky Branding group grew from 0 to 22,000 members!
Nobody Likes To Dance Alone provides a guide for how to grow your social media group past 1,000 members, and create a community.
Download the book. Share it. And let me know what you think.