Two ideas collided for me this week. First, Arment Dietrich, who is helping me launch Sticky Branding (the book), suggested I create a marketing campaign based on the “The 12 Days of Christmas.” The idea was to present a seasonal graphic and a lesson from the book every day for the 12 days of Christmas.
Being a bit overwhelmed with the book launch, the idea eluded me. It sounded good, but I couldn’t figure out how to execute it with my busy schedule.
Then Charles Franklin posted a lovely review of my book on Small Biz Trends. One of his comments hit me over the head, “Sticky Branding definitely seeks to be a sticky brand with its meme-friendly content.”
(If you’re not familiar with the term “meme,” it is an image, video, or piece of text that is spread rapidly by Internet users. All those quote images you see in your Facebook feed are memes.)
I’m taking Charles comment to the next level. The book has 12.5 Principles, Arment Dietrich recommends 12 lessons, and Christmas is around the corner. Why not?
Please tweet and share the quotes with all your Christmas Cheer :)
1. Simple Clarity
Click to Tweet: “Simple Clarity: Describe your brand in 10 words or less.” by @StickyBranding
2. The world has changed
Click to Tweet: “The branding strategies and tactics that worked a decade ago are losing relevance.” by @stickybranding
3. Pick your priorities
Click to Tweet: “To drive sales and grow a Sticky Brand, focus on one priority at a time.” by @stickybranding
4. Engage the Eye
Click to Tweet: “A picture is worth a thousand words, and your brand’s visual identity is worth much more.” by @stickybranding
5. Stand Out!
Click to Tweet: “Make your brand stand out like an orange tree in an evergreen forest.” by @StickyBranding
6. Take Pride in Your Work
Click to Tweet: “Sticky Brands take pride in their work and customers, and it shows.” by @StickyBranding
7. Challenge the Giants
Click to Tweet: “Sticky Brands punch outside of their weight class.” by @StickyBranding
8. Don’t be “Professional”
Click to Tweet: “You don’t create a Sticky Brand by muting your personality.” by @StickyBranding
9. Branding is not a choice
Click to Tweet: “Branding has shifted from a feel-good marketing activity to an essential part of business.” by @StickyBranding
10. Create Memorable Customer Experiences
Click to Tweet: “It doesn’t matter what you sell, it’s the customer experience that counts.” by @StickyBranding
11. You can’t put lipstick on a pig
Click to Tweet: “Marketing hype scratches off quickly. Sticky Brands are authentically different.” by @StickyBranding
12. Brands are built from the inside out
Click to Tweet: “Sticky Brands are built by people — smart, ambitious, impatient people.” by @StickyBranding