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Brand New Name

…is a fast, fun, and useful read. If you need a name for your product or company, start here.”​

JAKE KNAPP, New York Times—bestselling author of Sprint

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Everything Starts With a Name

Whether you are naming a company, product, service, or even an idea ― choosing a brand name is one of the most important business decisions you will make.

A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it!

You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.

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What Are People Saying?

"Jeremy Miller has put together an excellent roadmap for companies to successfully name companies, products and services along with the naming landmines to avoid and the naming opportunities to aggressively conquer."
David Brier
"This beautifully designed book spells out the journey that will take you to the Promised Land: a Sticky Brand name."
Kevin Roberts
"Jeremy Miller’s brilliant book will help you solve the biggest problem in marketing today."
Al Ries
"A beautiful, captivating and useful book!"
Mark Schaerfer
"Jeremy has written a masterpiece. Combining story with visuals, he brings the process of naming your product or business to life. Everyone is creative and this book provides a roadmap to designing the perfect name."
Donna Miller
"Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming."
Gino Wickman
"When it comes to anything branding-related, Jeremy Miller is the foremost expert. When it comes to naming anything—from a hashtag to a business—he has created a process for you to plan, brainstorm, and test your ideas. Brand New Name should sit on everyone’s desk as your only brand naming bible."
Gini Dietrich
"I wish this book existed when I was creating our brands! Jeremy’s process makes sure you start your business with a winning name."
Brian Scudamore, founder & CEO of 1-800-GOT-JUNK? and O2E Brands
"Don’t try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller’s approach is strategically inspired and brilliantly simple."
Denise Lee Yohn
"This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name."
Verne Harnish

You Don’t Have to Figure Branding Out On Your Own

In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.

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About the Author

Jeremy Miller is a brand strategist and bestselling author.

Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.

Want to work Directly With Us?

A Sticky Brand is the fastest and most effective way to grow your business. When your clients know your brand, like it, and trust it — they will choose you first! We’ll show you how!

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