Brand New Name is a fast, fun, and useful read. If you need a name for your product or company, start here.

JAKE KNAPP, New York Times—bestselling author of Sprint

Brand New Name book

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Brand New Name Interior: How to Name Things

Everything Starts With a Name

You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name. Jeremy Miller, bestselling author of Sticky Branding, shows you how to name, or rename, anything.

The process is simple and strategic. Anyone can do it!

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About the Author

Jeremy Miller is a brand strategist and bestselling author.

Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.

What People are Saying

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Gorgeous and inspiring, this is the quintessential manual for turning a name into something much more powerful: a true brand asset

Jay Baer
founder of Convince & Convert and co-author of Talk Triggers

This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name.

Verne Harnish
founder Entrepreneurs’ Organization (EO) and best-selling author of Scaling Up

Don’t try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller’s approach is strategically inspired and brilliantly simple.

Denise Lee Yohn
author of What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

I wish this book existed when I was creating our brands! Jeremy’s process makes sure you start your business with a winning name.

Brian Scudamore
Founder & CEO of 1-800-GOT-JUNK? and O2E Brands

When it comes to anything branding-related, Jeremy Miller is the foremost expert. When it comes to naming anything—from a hashtag to a business—he has created a process for you to plan, brainstorm, and test your ideas. Brand New Name should sit on everyone’s desk as your only brand naming bible.

Gini Dietrich
founder, CEO, author, and host of Spin Sucks

Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming.

Gino Wickman
author of Traction and Creator of EOS

A fascinating, beautiful, and creative book on how to make a powerful name for your brand.

Mark Bowden
world-renowned nonverbal communication expert and bestselling author of four books, including Truth & Lies.

Jeremy has written a masterpiece. Combining story with visuals, he brings the process of naming your product or business to life. Everyone is creative and this book provides a roadmap to designing the perfect name.

Donna Miller
Jeremy’s Mom

A beautiful, captivating and useful book!

Mark Schaefer
author of Marketing Rebellion: The Most Human Company Wins

Jeremy Miller’s brilliant book will help you solve the biggest problem in marketing today.

Al Ries
co-author of Positioning: The Battle for Your Mind

This beautifully designed book spells out the journey that will take you to the Promised Land: a Sticky Brand name.

Kevin Roberts
former Chairman and CEO of Saatchi & Saatchi Worldwide

Jeremy Miller has put together an excellent roadmap for companies to successfully name companies, products and services along with the naming landmines to avoid and the naming opportunities to aggressively conquer.

David Brier
Rebranding Specialist and bestselling author of Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need