Brand New Name is a fast, fun, and useful read. If you need a name for your product or company, start here.
JAKE KNAPP, New York Times—bestselling author of Sprint
Everything Starts With a Name
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About the Author
Jeremy Miller is a brand strategist and bestselling author.
Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
What People are Saying
Gorgeous and inspiring, this is the quintessential manual for turning a name into something much more powerful: a true brand asset
founder of Convince & Convert and co-author of Talk Triggers
This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name.
founder Entrepreneurs’ Organization (EO) and best-selling author of Scaling Up
Don’t try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller’s approach is strategically inspired and brilliantly simple.
Denise Lee Yohn
author of What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies
I wish this book existed when I was creating our brands! Jeremy’s process makes sure you start your business with a winning name.
Founder & CEO of 1-800-GOT-JUNK? and O2E Brands
When it comes to anything branding-related, Jeremy Miller is the foremost expert. When it comes to naming anything—from a hashtag to a business—he has created a process for you to plan, brainstorm, and test your ideas. Brand New Name should sit on everyone’s desk as your only brand naming bible.
founder, CEO, author, and host of Spin Sucks
Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming.
author of Traction and Creator of EOS
A fascinating, beautiful, and creative book on how to make a powerful name for your brand.
world-renowned nonverbal communication expert and bestselling author of four books, including Truth & Lies.
Jeremy has written a masterpiece. Combining story with visuals, he brings the process of naming your product or business to life. Everyone is creative and this book provides a roadmap to designing the perfect name.
A beautiful, captivating and useful book!
author of Marketing Rebellion: The Most Human Company Wins
Jeremy Miller’s brilliant book will help you solve the biggest problem in marketing today.
co-author of Positioning: The Battle for Your Mind
This beautifully designed book spells out the journey that will take you to the Promised Land: a Sticky Brand name.
former Chairman and CEO of Saatchi & Saatchi Worldwide
Jeremy Miller has put together an excellent roadmap for companies to successfully name companies, products and services along with the naming landmines to avoid and the naming opportunities to aggressively conquer.
Rebranding Specialist and bestselling author of Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need