Category: Marketing

How You Manage Change Is a Competitive Advantage

How You Manage Change Is a Competitive Advantage

Since the invention of the wheel, humans have been disrupting themselves. Change is a constant. And how your business deals with change can be its competitive advantage.
How to Focus Your Marketing Campaigns

How to Focus Your Marketing Campaigns

Before you begin selling, determine who your ideal target market is. Broadly, a target market is a segmented group of people or businesses.
Social Media is Undergoing an Evolution

Social Media is Undergoing an Evolution

Marketers continually have to keep an eye out for the latest trends influencing the future of social media and evolve accordingly.
Marketers Will Need to Continually Adapt in 2021

Marketers Will Need to Continually Adapt in 2021

How can marketers remain competitive and drive value for their business? How can they stay relevant in 2021?
It’s Time to Get Really Good at Virtual Selling

It’s Time to Get Really Good at Virtual Selling

The transition from in-person to virtual selling isn’t always natural. It requires a different toolbox for salespeople, and more effective marketing for companies. Here's how.
Fearless Marketing

Fearless Marketing

I think the best way to face the coronavirus is to become comfortable with being uncomfortable and with that comes, fearlessness.
How to Recover Revenue Taken by COVID-19

How to Recover Revenue Taken by COVID-19

As the coronavirus ravages stock markets and the economy, your company needs to act. Here is how to rapidly recover the revenue taken by covid-19.
Trigger Events Generate Sales Leads

Trigger Events Generate Sales Leads

Trigger events are one of the most powerful customer insights to generate sales leads. They help you craft the right message for the right need at the right time.
It’s the Relationship, Stupid. How Strong Relationships Grow Strong Brands

It’s the Relationship, Stupid. How Strong Relationships Grow Strong Brands

In a world of too much noise, the simple act of building strong customer relationships will make your brand stand out. Here's how.
Fewer Followers, More Engagement

Fewer Followers, More Engagement

What’s the minimum number of followers to achieve your sales objectives? Targeting fewer followers with higher engagement generates more sales!
What Is the Right Marketing?

What Is the Right Marketing?

Companies struggle with digital marketing and how to get a ROI. This is the right marketing to grow your brand in 2020.
Marketing Plan vs. Marketing Strategy: What’s the Difference?

Marketing Plan vs. Marketing Strategy: What’s the Difference?

Marketing strategy is the why behind the work, and a marketing plan is the when and the what that describes the work. Here's how to use them.

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Jeremy Miller

Top 30 Brand Guru

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