Green Shoots Worksheet

The Green Shoots Worksheet helps you adapt your value proposition and services to meet emerging customer needs. Get it for free!

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Crisis Marketing Tool

Guide Overview


The Green Shoots Worksheet helps you adapt your value proposition and services to meet emerging customer needs.

As the economy reopens we are seeing “Green Shoots” of opportunity. New customer needs are appearing. Many of today’s needs can become tomorrow’s markets.

Take curbside pickup. Six months ago it was a novel idea; now can you imagine having it taken away?

Green Shoots emerge in every crisis. Alibaba and other e-commerce giants rose during the 2002 to 2003 SARS pandemic in China. SARS convinced millions of people, afraid to go outside, to try shopping online instead.

Today we have zoom conferences; working from home; e-commerce; curbside pickup; and countless new trends forming.

But Green Shoots go well beyond shopping. They are in every sector. Construction workers, for instance, have been walking off job sites because the porta-potties are unhygienic. To keep them working they are expecting the facilities to be cleaned 3 to 5 times a day.

Think of that ripple! Service companies have to hire more people; trucks wear out faster; they need new hoses, valves, and parts.

From service to distribution to manufacturing — one need creates a cascade of opportunities!

Look at your space:

  • Customers
  • Competitors
  • Yourself

What are the emerging needs, Green Shoots, you can serve? This may be your next growth market.

About the Author

Jeremy Miller is a brand strategist and bestselling author.

Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.

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