Sales performance is an effective indicator of brand performance. Sure, you can look at other metrics like social media engagement or the number of visitors to your website, but all those metrics roll up to one big question. How is marketing moving the sales needle?
Sticky Brands sell more faster, and you’ll see it in your data: more demand, higher profits, and less competition. Measure your brand performance with these metrics.
Corporate sales teams are filled with fat — extraneous processes and steps that slow down customers from making purchase decisions. It’s time to challenge convention to deliver better sales results. To dramatically speed up sales you’ve got to cut the fat from your sales process.
Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
The 2-Call Close is the holy grail of branding. It’s the ability to package your services so well that you can close a sale in just 2 calls. And I’m not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.
Creativity is a double-edged sword, because every good idea generates a mountain of work. Apply rails to your projects with clear outcomes so you don’t innovate needlessly.
Ten years ago some people argued they didn't need a website. They felt their business was too complex or their customers just weren't online, which meant a website was irrelevant. You don't hear that argument anymore, but you do hear people arguing today that they...
How do you eat an elephant? One bite at a time. The same goes for branding. Too often branding turns into a massive, costly project. It's a symptom of treating it as a one-time project, and trying to do too much at once. You don't just brand a business, and then leave...
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