I think the best way to face the coronavirus is to become comfortable with being uncomfortable and with that comes, fearlessness.
Fearless Marketing
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Put a Face on Your Brand
People buy from people, so show your people. Revealing the people inside your company is a powerful way to engage your customers and differentiate your brand.
Purdy’s Chocolates: A Culture Of Curiosity
Curiosity is a lost art in our age of broadcast marketing. Karen Flavelle, CEO of Purdy’s Chocolates, bucks the trend. She encourages her staff to be curious and ask questions. Being curious can shift the brand experience. Ask your customers a question or two, and encourage them to share their story.
Diversity Marketing Grows Brands
3 keys to diversity marketing: know yourself; be authentic; and be a subject matter expert. Companies who engage diverse groups stand out and grow brands.
3 Ingredients of Brand Storytelling
Telling your company’s story is a pretty simple recipe. It has 3 core ingredients: Purpose, Truth, and Action. But like all great dishes, the end result is largely based on the artistry and execution of how the ingredients are put together.
What Pixar can teach us about Branding
Cartoonists and animators have a unique gift to accentuate the positive. They draw on the essence of an action, and then exaggerate and dramatize it. For example, in Pixar's movie UP, dogs can talk. As Dug explains, "Hi there. My name is Dug. My master made me...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
