I think the best way to face the coronavirus is to become comfortable with being uncomfortable and with that comes, fearlessness.
People buy from people, so show your people. Revealing the people inside your company is a powerful way to engage your customers and differentiate your brand.
Curiosity is a lost art in our age of broadcast marketing. Karen Flavelle, CEO of Purdy’s Chocolates, bucks the trend. She encourages her staff to be curious and ask questions. Being curious can shift the brand experience. Ask your customers a question or two, and encourage them to share their story.
3 keys to diversity marketing: know yourself; be authentic; and be a subject matter expert. Companies who engage diverse groups stand out and grow brands.
Telling your company’s story is a pretty simple recipe. It has 3 core ingredients: Purpose, Truth, and Action. But like all great dishes, the end result is largely based on the artistry and execution of how the ingredients are put together.
Cartoonists and animators have a unique gift to accentuate the positive. They draw on the essence of an action, and then exaggerate and dramatize it. For example, in Pixar's movie UP, dogs can talk. As Dug explains, "Hi there. My name is Dug. My master made me...
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