33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!
I am tired of companies that want to be "professional." This is just another way of saying, "I want to be bland, boring and like everyone else." What is "professional?" Being safe. Blue is the professional color. IBM has made blue resonate as a strong, stable and...
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