The market is evolving so quickly that brand consultants barely know what will happen in the next six days, let alone the next six months.
COVID-19 Is Transforming the Way We Build Brands
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The Brand Gap: Finding Mid-Market Successes
There is a hole in branding. There are lots of branding resources for small and big companies, but not much for mid-size companies. It’s time to fill the gap. Help me find and feature mid-market success stories.
Goals Shape Brands
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
Sticky Brands Aren’t Built on Discounts and Promotions
Discounts, promotions and cheap prices are shortcuts to grow your sales, but anyone can offer them. And if anyone can do it, you can’t grow a sticky brand. Price is a race to the bottom.
Why Brands Need To Be Refreshed
Brands have a shelf life. They need to be refreshed every three to seven years depending on the industry to stay relevant and desirable. I wrote about this idea a couple weeks ago. Yet it begs the question, why must a brand be refreshed? Brands are updated for two...
Brands Have a Shelf Life
Brands age and mature, and if they're not maintained they fall apart. You can see the aging process every time you redo your website. Typically a corporate website needs to be overhauled every 4 years. It starts looking tired in the third year, and dilapidated in the...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
