Brands Are Built On Big Goals
Brands are built on big goals, and bold actions. Big goals energize your team, and stretch your skills and capabilities. They not only change your company, they reshape your market's expectations of your brand.
Category: Built to last
Modern Engineering: BHAGs Drive Innovation
BHAGs drive performance. Modern Engineering is one of the oldest machine shops in British Columbia, but they are standing out with a big hairy audacious goal, a BHAG. The goal stretches Modern to try things beyond their reach, but it also focuses their team on what's important.
ProVision IT: Built To Last vs Built To Sell
Your founding vision will have a great deal of impact on your future brand. Are you building a business that will grow through the generations, or are you building a business to sell? ProVision IT is built to last, and their founding philosophy is embedded in their culture and systems.
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Jeremy Miller
Top 30 Brand Guru
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