Buying Cycle Archives -

Seller Beware

In the pre-Internet days people used to say, "Buyer Beware." Companies were in control. They set the price. They educated the buyers. They negotiated from a position of power. That's not the case anymore. The tables have turned. It's "Seller Beware."

Is Your Sales Process Hurting Your Brand?

By Jeremy Miller

Your brand and marketing create the conditions for a sale. But a flawed sales process can unravel all the goodwill created by your brand. Manage your sales process to a high standard, and deliver a buying experience your customers expect.

Is Your Call To Action Too Late?

By Jeremy Miller

A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like "contact us" or "request a demo" only work when the buyer knows what they want. How can you engage your customers sooner?