On July 1, 2013 Google is shutting down Google Reader. In a short blog post Google changed the direction of blogging. The announcement is a wake-up call for bloggers and companies to rethink their content strategies.
Content is cheap. Basically anyone can publish a blog, setup a Facebook Page or post a few tweets. Creating and publishing content is relatively easy, but getting your content to the right people is not. That's where your customer database comes into play. Your...
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