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Measuring New Year’s Resolutions

Measuring New Year’s Resolutions

The New Year is a time for renewed optimism and planning. Before you start plotting your priorities for the upcoming year, take a moment and look backwards. Measure your New Year’s Resolutions by looking to past milestones, and then setting goals and measures based on how far you’ve already come.

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6 Brand Metrics To Drive Sales

6 Brand Metrics To Drive Sales

“You can’t manage what you can’t measure.” Sage advice. I’m not interested in the soft-squishy side of marketing. I want to see brand strategies that clearly move the sales needle. Mid-market companies can look to six brand metrics that drive sales.

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