Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
I always get a chuckle when I see an organization's purpose and values postered on their walls. What are they doing there? Values don't go on the walls. They go in the strategy, the operations and in every customer experience. The proof is in your actions. What...
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!