Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Customers aren’t always looking for unique and different services, especially when it comes to professional services. Often they just want the best. Stick to your knitting, and stand out as the best in your industry.
I always get a chuckle when I see an organization's purpose and values postered on their walls. What are they doing there? Values don't go on the walls. They go in the strategy, the operations and in every customer experience. The proof is in your actions. What...
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