3 Pitfalls of Managing Multiple Brands
For a small business to manage multiple brands is an expensive and often unrealistic proposition. Think twice before splitting your brands. Build a strong corporate brand.
3 Pitfalls of Managing Multiple Brands
Category: Procter & Gamble
Vets Sheet Metal: Take Pride In Your Heritage
Vets Sheet Metal: Take Pride In Your Heritage
A brand's heritage is a competitive advantage. There's something remarkable in saying your company has been around for 20, 30 or 50 years. And it’s even more remarkable if you can say your company is 92 years old.Vets Sheet Metal has a unique brand asset: its heritage. They are a 92 year old, fourth generation family business. Their heritage is a competitive advantage, and their stories, relationships and history are brand assets.
Brands Have a Shelf Life
Brands Have a Shelf Life
Brands age and mature, and if they're not maintained they fall apart. You can see the aging process every time you redo your website. Typically a corporate website needs to be overhauled every 4 years. It starts looking tired in the third year, and dilapidated in...
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Jeremy Miller
Top 30 Brand Guru
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