Start With How, Not Why
Simon Sinek argues in Start With Why that "People don't buy what you do, they buy why you do it." I disagree. People buy the how, not the why.
Start With How, Not Why
Category: TED
Wow Events: Spark Client Engagement
Wow Events: Spark Client Engagement
There is no replacement for live, face-to-face events. As good as digital media and social media are, they can't achieve the impact of a Wow Event.
How To Monetize Social Media Communities
How To Monetize Social Media Communities
A question I get all the time, “How do I monetize a social media community?” There are 4 primary ways to monetize an online community: advertising and sponsorship, affiliate marketing, events and experiences, and loyalty programs.
Monetizing Marketing: Crafting Experiences
Monetizing Marketing: Crafting Experiences
Free comes with a catch. Sign up for a free newsletter, and you get spammed. Attend a free event, and it’s an infomercial. Get the first month free of a service, and you’re locked into contract. Free rarely means good. As the old adage goes, you get what you pay...
Just Start It
Just Start It
The BHAG – big, hairy, audacious goal – is an attractive idea. Just think of the results of going after a goal greater than yourself. It's something that will change you, force you to innovate and help you achieve a whole new level of success. It's a goal of...
Feed Your Creativity With Good Content
Feed Your Creativity With Good Content
If you want to be more creative, consume more content – good content. As the old saying goes, you are what you eat. And the same is true of content. Good content feeds your creativity. Creativity by its very nature is the releasing of ideas. You take in disparate...
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Jeremy Miller
Top 30 Brand Guru
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