Look Forward and Reframe Your Value Proposition
Look forward and reframe our expectations. How to connect with your customers and shift your business after coronavirus.
Look Forward and Reframe Your Value Proposition
Category: Value Proposition
Proactively Conquering COVID-19 Brand Challenges
Proactively Conquering COVID-19 Brand Challenges
After a burst of hectic activity, some organizations finally have time to think about capturing opportunities. But where to start?
How to Create Effective Brand Messaging
How to Create Effective Brand Messaging
Every brand needs a voice. When working with a client, one of the very first places we start is to take a look at their messaging. We’re looking for consistency. We’re looking for effectiveness!
Give Your Customers Time and Control
Give Your Customers Time and Control
"Time" and "control" are two powerful value propositions. If you give your customers the feeling that they have more time and control they will reward you with their loyalty.
David Aplin Group: Value Is In The Eye Of Your Customer
David Aplin Group: Value Is In The Eye Of Your Customer
Marketing can be messy. You can strive to get your brand positioning and messaging accurate, but your customers may not always see it that way. The David Aplin Group has a modular brand architecture to help them adjust their value proposition to fit the broad needs of a diverse client base.
Muldoon’s Coffee: Cultivating Adoring Customers
Muldoon’s Coffee: Cultivating Adoring Customers
The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
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Jeremy Miller
Top 30 Brand Guru
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