Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

The repeat purchase rates of most direct-to-consumer brands is abysmal. According to Allan Perrottet, “The average repeat order rate for DTC brands is 11% over an entire lifetime. At T-Bô we have a 30% repeat order rate within 90 days!”

The secret to T-Bô’s success is co-creation. T-Bô is the first community-led menswear brand. It has a community of over 400,000 men creating the most comfortable and functional clothing they want to wear and buy.

Allan Perrottet comes on the Sticky Branding podcast to share T-Bô’s story. He gives loads of marketing and advertising tips to grow your brand.

Allan Perrottet is the co-founder and CTO of T-Bô Menswear. Allan is a Swiss native that grew up in Gumefens, in the French-speaking part. A mutual friend connected Allan with Roy Bernheim in 2017, and the two set out on a journey to transform the fashion industry. Allan brings together his expertise in technology, digital marketing, and fashion to grow T-Bô into an iconic brand.

In This Episode:

  • Allan Perrottet says, direct-to-consumer brands are very reliant on paid media. It’s too expensive and unsustainable. T-Bô chose to grow its business with community.
  • The power of co-creation for product development, sales, and customer engagement.
  • How to give your customers and prospects the ability to provide feedback on your products.
  • How to use community to grow your brand and create loyal customers that come back again and again.
  • The importance of taking time to understand your customer, and how to use data to scale your business.
Jeremy Miller

Recent Posts

62% of Companies Increased Prices

62% of companies implemented price hikes to combat inflation in the past 12 months. Avoiding…

3 weeks ago

Is Sales and Marketing Changed Forever for the Top Marketing Agencies?

The sales industry saw one of the biggest shifts due to the travel ban and…

1 month ago

Brand Naming Process: How to Name A Business or Product

An introduction to a brand naming process. Learn a systematic approach to generating and selecting…

2 months ago

How to Prepare Your Business for a Recession

Elon Musk has a “super bad feeling” about the economy, and he's not alone. I…

2 months ago

Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

When the rest of the industry retreated and cut costs at the start of the…

5 months ago

The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith

Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his…

6 months ago