Ultra long form content performs surprisingly well. It generates more website traffic, it has high search value, and it generates more social media engagement. It's definitely worth adding to your content marketing mix.
Does long form content perform better than normal content? For the month of August I am shaking things up and posting indepth articles on branding — articles that are 2,500 words on average. I am testing long form content to see its impact on my content marketing strategy.
Metaphors are powerful communication devices in branding. They act as a lens to get people to consider ideas or concepts in new ways. How you place and use them will shape your brand making it easier to understand, easier to talk about, and easier to share.
Google is shaping your brand. Our constant interactions with Google have conditioned us to think and search in phrases. We type in statements or categories to find products and services. Play to this phenomenon in your marketing. Make your brand Googleable.
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