Next week marks a big shift for me and Sticky Branding. We are launching the Sticky Branding Podcast! 🥳 Before the podcast is released, I’d like to make an ask: help us make the Sticky Branding Podcast the podcast you want to listen to every week.
Does long form content perform better than normal content? For the month of August I am shaking things up and posting indepth articles on branding — articles that are 2,500 words on average. I am testing long form content to see its impact on my content marketing strategy.
Be right back. Last week I had laser eye surgery. The recovery is taking longer than expected. I’ve been advised to avoid screens for 2 weeks. I am taking a short pause from the blog, and will be back at it next week (knock on wood).
Writing one great article is not enough. Content marketing demands you do that month after month, if not day after day. It’s a marathon. Set your pace and go into content marketing with an expectation that you will be doing it for several years.
Your readers are tuning you out. They like your content, but they’re used to your routine. They see your posts cross their inboxes and social media feeds, but they don’t click. They’re not reading your stuff. Shake things up. Give your readers a reason to come back.
If an article is posted on your website and no one is there to read it, does it make a sale? Nope. It just goes unnoticed. For every hour you create content, invest two more to grow your distribution.
On July 1, 2013 Google is shutting down Google Reader. In a short blog post Google changed the direction of blogging. The announcement is a wake-up call for bloggers and companies to rethink their content strategies.
Market your marketing. If no one is reading your content, then it isn’t having an impact. The purpose of content is to engage your audience. Grow your audience every month.
The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
Is your marketing content good enough for your customers to pay for it? Don’t laugh. Companies are monetizing and selling their marketing content. Marketing isn’t just for lead generation and brand building anymore. It can become a revenue asset for your business. It...
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!