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Monetizing Marketing: Crafting Experiences

Monetizing Marketing: Crafting Experiences

Free comes with a catch. Sign up for a free newsletter, and you get spammed. Attend a free event, and it’s an infomercial. Get the first month free of a service, and you’re locked into contract. Free rarely means good. As the old adage goes, you get what you pay for....

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Two Must Reads From 2011

Two Must Reads From 2011

I found myself referring 2 books over and over again this year: The Lean Startup by Eric Ries, and We Are All Weird by Seth Godin. I don’t usually write about the books I’m reading. I try to read a couple books a month, and I don’t dwell on what I read too much. It’s...

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