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It’s hard to know what you’re buying when you can’t see or touch the product ahead of time. Make the intangible tangible by shaping an unforgettable buying experience.
What separates one professional service firm from another? Its people. But how do you know one firm's people are better than another's? The brand! The challenge of selling services is they are intangible. You can't touch, smell, hear or see them. Which means you...
Technology evolves at a startling pace. There are always new "shiny objects" to embrace and figure out. A few years ago it was Twitter and Facebook. A decade ago it was Google. Today it is location-based social networking like FourSquare and Yelp. What's next? As...
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Jeremy Miller
Top 30 Brand Guru
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