Neutralize the Competition
Growth is important, but it's not the only strategy. Think like a judo strategist when attacking a disruptive innovation. Neutralize the competition and use their strengths to win.
Neutralize the Competition
Category: Chrysler
What Makes A Brand Sticky
What Makes A Brand Sticky
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
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Jeremy Miller
Top 30 Brand Guru
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